Effective online writing

Building a website is not only about design and usability. Words matter and make things happen. It is therefore vital to deliver relevant and structured information.

Our communication skills combined with a clear understanding of the constraints of the Web (reading text on-screen, interactivity, users’ behaviour, etc.) allow us to create online copy that appeals. But why are words so important?

• words engage the user’s attention;
• words improve the ranking of your web site and therefore draw traffic;
• words persuade the first-time visitor to take some kind of action at your site;
• words reflect the unique character of your company.

At littera, we conceive, write and edit the content of your site.